“People don’t buy coaching; they buy solutions.” —Sherry Gaither

Many coaches struggle to gain traction because they are trying to serve everyone. Without a defined niche, clarity fades and growth stalls. In this episode, Sherry Gaither, coach and coach trainer with Dream Releaser, explains why identifying your niche is essential to sustainable impact. She outlines five reasons it matters, from clarifying who you are called to serve to positioning you for healthy scale. Drawing from experience, she challenges coaches to lead from confidence and calling rather than borrowed information. If you want your coaching conversations to transform both you and your clients, this episode offers a clear path forward.